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課程名稱 |
全球創新管理
Global Innovation Management |
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開課學期 |
111-1 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
劉佳玲 |
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課號 |
MBA7072 |
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課程識別碼 |
741 M5820 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四2,3,4(9:10~12:10) |
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上課地點 |
管二303 |
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備註 |
限本系所學生(含輔系、雙修生) 且 限學士班三年級以上
總人數上限：40人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
This course focuses on the globalization paradigm and its effects on management of innovation. It is an interdisciplinary course, which analyzes the different managerial areas of strategy, organization, technology and market as integrated with the innovation process in a global context. |
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課程目標 |
In this course the students will learn:
1. The underlying theories and models on innovation, organizational structure, and market penetration in a global setting;
2. How the innovation process is affected by local, national and global influences;
3. What cultural and organizational drivers are at work;
4. How to manage commercialization of new products on a life-cycle basis, in a diverse and ever-changing market. |
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課程要求 |
After taking this course, students will be able to:
• Gain a strategic understanding of the knowledge economy and its role in the global competition.
• Conduct a strategic analysis to innovate a product globally.
• Anticipate, adapt, and respond to global market needs to create innovative products.
• Acquire knowledge to critically assess the strategic capabilities of an organization to innovate globally. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
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參考書目 |
1. Melissa A. Schilling (2020), Strategic Management of Technological Innovation (6th ed.). McGraw-Hill International Edition
2. Westland, Christopher J., (2016), Global Innovation Management (2nd edition). Palgrave |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Final Exam |
25% |
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2. |
Final Project |
25% |
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3. |
Mid-Term Paper |
10% |
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4. |
Case Presentations, Assignments /Class Participation/Attendance |
40% |
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針對學生困難提供學生調整方式 |
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上課形式 |
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作業繳交方式 |
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考試形式 |
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其他 |
由師生雙方議定 |
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週次 |
日期 |
單元主題 |
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第1週 |
9/08 |
Introduction of the Course |
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第2週 |
9/15 |
Innovation, Globalization and Commoditization |
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第3週 |
9/22 |
Managing Global New Product Development Process (管理全球新產品開發) |
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第4週 |
9/29 |
Managing Innovation Teams (管理創新團隊) |
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第5週 |
10/06 |
Innovation and Global Marketing 全球創新與科技行銷 (I)
Marketing of High-Technology Products and Innovations |
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第6週 |
10/13 |
Innovation and Global Marketing 全球創新與科技行銷 (II)
-- Marketing of High-Technology Products and Innovations |
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第7週 |
10/20 |
Global R&D (全球研發管理) |
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第8週 |
10/27 |
Mid-Term Report |
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第9週 |
11/03 |
Standards Battles, Modularity, and Platform Competition (標準戰爭、模組和平台競爭) |
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第10週 |
11/10 |
Protecting Innovation (保護創新) |
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第11週 |
11/17 |
Emerging Platforms for Innovation (I) 新興平台創新 |
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第12週 |
11/24 |
Emerging Platforms for Innovation (II) 新興平台創新 |
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第13週 |
12/01 |
Cross-border e-commerce 跨境電商: 跨境電商生態圈, 電商平台與營運模式 |
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第14週 |
12/08 |
Guest speech |
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第15週 |
12/15 |
Final Project Presentation |
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第16週 |
12/22 |
Final Exam |
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